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advantages adver advertised merchandise advertising department advertising manager advertising media advertising plan Allied Stores Corporation attract Bamberger's Ben Day Bodoni broadcast budget buyers cards cent chandise Chapter circulation classifications color copy copywriter cost department stores departmental desired direct-mail advertising disc jockey display manager drawing employed expenditures expense facts fashion Figure frequently groups headline illustrations important interior display Kenneth Collins layout lists Lord & Taylor Macy's medium ments merchandise manager merchants method month newspaper advertising newspaper circulations Ohrbach's paper percentage period photoengraving photographs prepared price lines production profit publicity director publicity division purchases readers reasons regular retail advertising sales volume salespeople sections selected selling departments selling events selling message signs space special-purpose publicity specific staff station store's television television advertising tion tising trading area type faces vertising whole-store window display WMCA York