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REVIEW 0F LITERATURE
METH0DS AND PR0CEDURES
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Active Promotions Factor American Campaign dimension American Campaign typologies American-Made Factor analysis of variance apparel buyers Buy American Campaign Campaign dimension question campaign if materials consumers currently using Buy department store buyers dependent variables differences among retail discount store buyers exclusive merchandise/private branding exist among buyers factor analysis followed by department followed by specialty hangtags and labels High salary earners identified imported merchandise imported versus domestic indicated the strongest level of agreement level of disagreement level of disagreement/agreement loaded materials were available perceived quality perceptions position experience Potential Promotions Factor promote American-made promoting the Buy purchasing imported apparel questionnaire reasons for purchasing regression analysis retail buyer types retailer types Risk/Quality dimensions Risk/Quality typologies specialty store buyers Specification buying stepwise regression store buyers indicated store types strongest level strongest mean level taken on imported taking higher mark-ups U.S. apparel U.S.-made apparel