Retail Management: A Strategic Approach
A real-world approach focusing on both large and small retailers. Learning features in this work includes a numbered summary keyed to chapter objectives, key terms listing, and discussion questions at the end of each chapter.
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TECHNOLOGY IN RETAILING BOXES Chap Title Text page 1 Using HighTech to Turbocharge the Art of Customer Service
POS Terminals Do More Than Check Out
Helping Pharmacies Cope with the Managed Care Environment
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advertising annual apparel assortment average brands budget buying catalog Chain Store Chain Store Age Chapter competition competitors consumers costs customer service data base decision department stores develop direct marketing discount stores displays distribution employees Evaluate example facilities factors Figure firm firm's franchisees franchisors Fred Meyer goals goods/service grocery Handy Hardware in-store inventory J.C. Penney Kmart lease Maaco mall Mall of America manufacturers markdowns Marks & Spencer markup McDonald's merchandise million needs offer Old Navy operating outlets overall percent percentage personnel planning profit programs promotion purchase retail strategy retailer's revenues selection selling service retailing shoppers shopping center specialty stores specific store location store-based strategy mix sumers supermarket Supervalu suppliers tailers target market tion tomers trading area transactions turnover U.S. retail United Wal-Mart Wall Street Journal