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Perspectives on Retailing
Retail Planning and Management
THE RETAILING ENVIRONMENT
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advertising apparel assets baby boomers baby busters behavior beneﬁt buyer buying cash ﬂow category killers chain Chain Store chandise channel members chapter competition competitors conﬂict consumer cost customer service customer’s decisions deﬁned department stores develop difﬁcult discount discussed dollar employees example Exhibit expenses factors fashion ﬁgure ﬁnal ﬁnance ﬁnancial ﬁnd ﬁrm ﬁrst ﬁve ﬁxed ﬁxtures ﬂoor gross margin households income income statement increase inﬂuence initial markup inventory JCPenney Kmart mall manufacturers markdowns marketing channel marketing system McDonald’s merchan merchandise budget merchandise lines method Nordstrom objectives offer ofﬁce operating percent percentage performance planning population pricing objectives proﬁt proﬁtable promotion purchase reﬂect result retail manager retailer’s retailers selling salesperson season selling price service retailers shoppers shopping center signiﬁcant sold speciﬁc strategy sumer supermarkets suppliers tailer target market tion tomers trading area trafﬁc trends turnover types vendor Wal-Mart warranty