Rethinking Public Relations: The Spin and the Substance

Front Cover
Routledge, 2000 - Business & Economics - 196 pages

PR is a 2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny.

This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry’s position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.

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About the author (2000)

Kevin Moloney has worked in PR for over 20 years, for public and private organizations as well as being self-employed. He has taught one of the first UK PR degrees at Bournemouth University for the last decade, where he is Principal of Communications.

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