Rethinking the Future: Rethinking Business, Principles, Competition, Control, Leadership, Markets and The World

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Nicholas Brealey Publishing, Oct 8, 1998 - Business & Economics - 276 pages
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Everywhere we look today, powerful new forces are reshaping the world. Traditional boundaries between industries, disciplines and countries are blurring, and the old rules of management no longer make sense in a post-industrial world. This book is a meeting of the minds. It provides a unique opportunity to gain insights into tomorrow from today's most highly regarded business thinkers whose cutting-edge advice has helped to guide many thousands of corporations through the changing business landscape. Now, in a series of original and inspirational contributions, they define the new paradigm that will transform business and society in the 21st Century. Rethinking the Future: Rethinking Business Principles, Competition, Control, Leadership, Markets and the World looks at how organizations can be redesigned to survive and thrive in tomorrow's hypercompetitive global environment. Rethinking the Future gives readers a framework for understanding the big picture. It provides a panoramic perspective that is accessible and lies within an easily understood context. This book takes the place of an entire bookshelf on business strategy. It is essential reading for anyone concerned with business success beyond the next quarter. "The distinguished contributors provide important conceptual components out of which the next business paradigm will be built. The pages teem with provocative, illuminating ideas, good questions, fresh insights and alternative ways of thinking about the competitive/cooperative combat to come." —Alvin Toffler "If you have ever wanted to look into a crystal ball and see the way of the future, this book is the one for you...contains some fascinating insights." —Management Consultancy

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One of the best books I have ever read.
It actually makes you rethink past, present and future.

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About the author (1998)

Rowan Gibson is an independent business consultant who works in close cooperation with EURO RSCG - a global advertising agency network whose clients include Microsoft, Procter & Gamble, Compaq, BMW, and Philips. Visit Rowan Gibson's website at

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