Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing
Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagementalso gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagementincludes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
Return on Engagement: Content, Strategy and Design Techniques for Digital ...
Limited preview - 2013
allow applications approach apps audience audio Blip.tv blog bobbleheads Book of Odds brand browser build challenges chapter clients clips content management systems create custom digital marketing drive traffic Drupal editing engagement Facebook Figure Flash formats goal Google Analytics Google’s hosted Hubspot images important integrity interact interface iPhone Joomla keywords Kurani layout LinkedIn Media RSS meta metadata metrics Mightybytes navigation offer optimization options Parent-tag plug-ins potential production RDFa relevant rich media RSS feeds search engines semantic server share site’s sitemap social media social media optimization social networking social sites specific strategy tags techniques template there’s track Tumblr Twitter updated upload user experience user-generated content video content viral viral videos visitors widget WordPress YouTube