Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising
This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Introduction How We Got Here and Where Were Going
PART ONE Making Direct Mail Work for Your Organization
PART TWO Getting the Most from Your Donors
PART THREE Direct Mail Fundraising Today and Tomorrow
PART FOUR Four Years in the Life of a Successful Direct Mail Program
Resource A Glossary
Resource B Working with a Direct Mail Consultant
Resource C Answering the Arguments Against Direct Mail
Other editions - View all
acquisition mailings annual giving antibiotics back-end beneﬁts bequests budget campaign charities communications Concerned Scientists Cont’d contribution difﬁcult direct mail donor direct mail fundraising direct mail program direct response donor acquisition donor base donor list donor resolicitation e-mail envelope environmental EXHIBIT ﬁeld ﬁgure ﬁnancial ﬁnd ﬁrm ﬁrst ﬁve front-end premium funds giving club global warming groups Henry Kendall high-dollar Hispanic individual initial test mailing investment L. L. Bean Latino legacy gifts long-term mail fundraising program major donors major gifts marketing concept membership merge-purge million monthly donors monthly giving program names NCLR Negev newsletter nonproﬁt organizations offer ofﬁce on-line organization’s percent planned giving proﬁts prospects public interest raising receive renewal series reproduced with permission revenue segmentation signiﬁcant Special Appeal speciﬁc staff strategy successful telemarketing telephone fundraising thank-you there’s tion typically U.S. Postal Service Union of Concerned Warwick you’ll