Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising

Front Cover
John Wiley & Sons, Dec 31, 2003 - Business & Economics - 300 pages
This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
 

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Contents

Introduction How We Got Here and Where Were Going
1
PART ONE Making Direct Mail Work for Your Organization
9
PART TWO Getting the Most from Your Donors
103
PART THREE Direct Mail Fundraising Today and Tomorrow
207
PART FOUR Four Years in the Life of a Successful Direct Mail Program
245
Resource A Glossary
273
Resource B Working with a Direct Mail Consultant
283
Resource C Answering the Arguments Against Direct Mail
293
Resource D Fundraising Ratios and Other Deceptions
299
Resource E Direct Mail Fundraising in the Thirteenth Century?
305
Resource F Reading List and OnLine Resources
309
References
317
Index
319
I Want to Hear from You
325
Copyright

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About the author (2003)

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates; Share Group; Donordigital; and Response Management Technologies. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of sixteen books on the topic of fundraising, including How to Write Successful Fundraising Letters and The Five Strategies for Fundraising Success.

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