Rhetorical Criticism and Theory in PracticeA class-tested first edition focusing on core areas of rhetorical research, such as metaphor, narrative, visual persuasion, ideology, and politics, with the intent of acquainting undergraduate students with a broad, accessible understanding of ideas, analytic frames, and examples of human language use. This textbook is written as a springboard for more sophisticated study, and also strives to connect the material to "message-making" in communication-related professions |
Contents
Chapter | 1 |
Rhetoric Rhetoric Rhetoric | 7 |
Our Three Worlds | 14 |
Copyright | |
28 other sections not shown
Common terms and phrases
action American archetypal metaphors argues artifact audience members Big Chill cartoon Chapter characters civil religion claims Cloud concordance Condit create Critical Studies culture Daughton decisions depicted diegesis Disagreement discourse discover economic elements film fire Four Freedoms groups hegemony Hence human communication iconic Idaho State Journal ideology images inaugural insights Japan Japanese Journal of Speech Kenneth Burke language Mahan Mass Communication meaning metaphier metaphrand metonymys Michael Calvin McGee movie naval Nolan Ryan Norman Rockwell Oprah Winfrey paraphiers Park Pearl Harbor person persuasion political popular critics Prange public messages Quarterly Journal Quick Example rebirth recognize religious Research Question rhetorical criticism rhetorical theory Rockwell's Roosevelt scene scholars September 1988 social someone story Studies in Mass suggests symbol synecdoches systemic metaphor tactics television texts THEORIST tion tokenism understand University Press visual messages visual rhetoric words Yellowstone York