Riches in Niches: How to Make It Big in a Small Market

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Career Press, 2007 - Business & Economics - 256 pages
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In Riches in Niches: How to Make It BIG in a Small Market, Susan explores the multiple factors that separate the experts from the service professionals who may have identicalif not betterskills, but whom no one has ever heard of.
 

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Contents

Introduction
9
Confessions of a Nichepreneur
13
A Case for the Prosecution Why Should I become a Nichepreneur?
23
The Glue That Holds Your Niche Together
37
Susans Seven Secret Success Strategies of Niche Marketing Your Sneak Preview
54
Susans Secret Success Strategy 1 The Name of the Game
62
Susans Secret Success Strategy 2 Build Your Media Muscle
81
Susans Secret Success Strategy 3 Move the Movers and Shake the Shakers
100
Susans Secret Success Strategy 5 The Triple E Equation Experts Educate Exponentially
147
Susans Secret Success Strategy 6 The Expert Is Always In
168
Susans Secret Success Strategy 7 The Wind Beneath Their Wings
186
Your Life as a Nichepreneur
209
Epilogue
232
A Gold Mine of Resources Riches
233
Index
250
About the Author
255

Susans Secret Success Strategy 4 Catch Writing Fever
120

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Page 3 - Challenges are gifts that force us to search for a new center of gravity. Don't fight them. Just find a different way to stand.

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