Riches in Niches: How to Make It Big in a Small Market

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ReadHowYouWant.com, Jan 9, 2009 - Business & Economics - 292 pages
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Why do some financial advisors wind up making millions on TV giving investment advice while others labor in obscurity? How do some attorneys land regular columns in prestigious trade publications? Where do those speakers who give the annual address at industry conventions come from? What is the secret reason that a select few service professionals enjoy high-profile, high-prestige, and high-paying status as ''Experts'' in their fields? More importantly, can the rest of us do it? Susan Friedmann answers a resounding ''Yes!'' In Riches in Niches: How to Make It BIG in a Small Market, Friedmann shows you the factors that separate the ''Experts'' from the service professionals who may have identical - if not better - skills, but whom no one has ever heard of.Friedmann knows what she's talking about. For more than 20 years, she's been the ''The Tradeshow Coach,'' one of the exhibiting industry's foremost experts. Combine that expertise with insights from other well-known Nichepreneuers, and you've got a book jam-packed with useful information to transform today's career into tomorrow's success story.
 

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Contents

Susans Secret Success Strategy 4 Catch Writing Fever Continued
1
Susans Secret Success Strategy 5 The Triple E Equation Experts Educate Exponentially
26
Susans Secret Success Strategy 6 The Expert Is Always In
75
Susans Secret Success Strategy 7 The Wind Beneath Their Wings
116
Your Life as a Nichepreneur
170
Epilogue
219
A Gold Mine of Resouces Riches
221
About the Author
262
Front Flap
265
Back Flap
267
Back Cover Material
269
Index
273
Copyright

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