Riding the Roller Coaster: A History of the Chrysler CorporationThroughout, the colorful personalities of its leaders-including Chrysler himself and Lee Iacocca-emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve. |
Contents
The Early Life and Career of Walter Percy Chrysler I | 1 |
WillysOverland Chalmers and Maxwell | 15 |
TABLES | 23 |
Walter Chryslers Car and His Company 192427 | 29 |
The Dodge Brothers and Their Company | 45 |
Dodge Brothers in the 1920s | 61 |
1 | 63 |
Success and Struggle 192833 | 73 |
Postwar Recovery and Crisis 194550 | 149 |
The Tex Colbert Era 195061 | 161 |
The Fat Years 196168 | 187 |
The Lean Years 196979 | 207 |
Lee to the Rescue 197883 | 233 |
Lees Company 198492 | 263 |
Chrysler into DaimlerChrysler 19932002 | 295 |
Chrysler Corporation A Retrospective | 315 |
Chrysler in the Mid1930s | 87 |
Chrysler in the Late 1930s III | 111 |
Chrysler in the Second World War | 127 |
NOTES | 319 |
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Common terms and phrases
advertising Airflow American Motors American Motors Corporation announced annual reports April assembly August auto industry automaker automobile automobile industry Automobile Topics Automotive became began body building Carl Breer chairman Chalmers Chrys Chrysler Corporation Chrysler Motors Chrysler Six Chrysler's engineers Colbert company's contract cost Courtesy of DCHC customers DaimlerChrysler dealers December DeSoto Detroit Free Press developed directors Dodge Brothers early Eaton employees executives Exner factory February Ford Motor Company front-wheel drive Highland Park Horace Dodge introduced January July June K-car K. T. Keller Kerkorian labor late Lee Iacocca Loan Guarantee Lutz major manufacturing March Maxwell Motor Corporation merger Michigan million minivans models months Moritz and Seaman November October offered operations percent plant platform team Plymouth production profits Riccardo September share Sperlich stockholders styling success tion Townsend trucks turbine units vehicles vice president Walter Chrysler workers York Zeder