Rise, Desert Man: A Novel

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Fithian Press, 1999 - Fiction - 318 pages
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About the author (1999)

Ron Strauss is the founder and senior executive officer of Brandzone, LLC. Strauss has counseled hundreds of CEOs on how to employ the unique power of brands to create outcomes that have worth and are worthwhile. Straussas more than 30 yearsa experience has helped companies such as Siemens, Land aO Lakes, Best Products, Schlumberger, Anheuser Busch companies, and many other SMEs improve value creation. He chairs the American Marketing Associationas 1,800 member online Brand Strategy and Management Special Interest Group, and leads the AMAas national workshop: Brand Measurement--Its Purpose, Potential and New Approaches.

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