Running a 21st-Century Small Business: The Owner's Guide to Starting and Growing Your Company

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Grand Central Publishing, Jun 27, 2009 - Business & Economics - 416 pages
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Companies employing 10 persons or less are the economic powerhouse of the twentieth century. Now, the only book of its kind ever published tells you, step by step, how to start your own very small business and keep it running profitably, through the good times and the tough times. Written by a successful businessman and national lecturer, When Friday Isn't Payday:
-- Helps you answer that all-important question -- Do I have what it takes to succeed in my own business?
-- Clarifies the issues of partnership and involving family members
-- Steers you toward the right location -- and tells you how much it will cost to open the doors
-- Provides detailed, time-tested strategies for selecting vendors, selling, collecting, planning, goal setting, brain-storming, and problem solving
-- Gives invaluable guidance on hiring, firing, training, and motivating employees
-- Offers special in-depth sections on advertising, promotion, marketing, and trade shows.
 

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Contents

SURVIVEand THRIVE
Introduction
SECTION ONE
CHAPTER1
CHAPTER2
CHAPTER3
CHAPTER4
CHAPTER5
PLANNING
CHAPTER2
PRODUCT OR SERVICE NOT NEEDED
UNDERPRICING
INSUFFICIENT TIME COMMITMENT FROM OWNER
POOR UNDERSTANDING OF BUSINESS
POOR ACCOUNTING CONTROLS
CHAPTER3

WHAT DO YOU LIKE TO DO?
CHAPTER6
CHAPTER7
CHAPTER8
CHAPTER9
CHAPTER10
HOW I SEE MYSELF
THE LOTTERY
THE ENCYCLOPEDIA
VISUALIZE
SECTION TWO
CHAPTER1
CHAPTER2
TRAFFIC
PROXIMITY TO CUSTOMERS
NEIGHBORHOOD
PARKING
DEFINING THE TERMS
PROFIT ANALYSIS FOR A SERVICE BUSINESS
PROFIT ANALYSIS FOR A COMPLEX BUSINESS
CHAPTER3
CHAPTER4
HOURS OF OPERATION
PRICING PROCEDURE
INVOICING PROCEDURE
TERMS AND CONDITIONS OF SALE
WARRANTIES AND GUARANTEES
BOOKKEEPING PROCEDURES
FILING
CREDIT CARDS
CHAPTER5
STEP ONE
STEP TWO
STEP THREE
STEP FOUR
CHAPTER6
SALES
DAILY CASH RECEIPTS
CHECKING ACCOUNT BALANCEDISBURSEMENTS
SECTION THREE
CHAPTER1
DESIRE
MARKETING
CHAPTER4
ESTABLISHING THE TASK AND PAY RANGE
CONDUCTING THE SEARCH
SCREENING THE APPLICANTS
TRAINING THE NEW HIRE
HANDLING TERMINATIONS
PRODUCING THE EMPLOYEE HANDBOOK
CHAPTER5
LIGHTING THE FIRE
SALES PRINCIPLE 2FIND THE NEED AND FILL IT
A SALESMANs BEST FRIEND
SALES PRINCIPLE 4LESS TALK MEANS MORE SALES
AN ABSOLUTE NECESSITY
FUNDAMENTALS OF AN AD
TYPES OF MEDIA
MARKETING ON THE WEB
YOUR WEB SITE
EMAIL
MASS MARKET
GOVERNMENT
INTERNATIONAL
MAILORDER
SECTION FOUR
CHAPTER1
CHAPTER2
SET THE EXAMPLE
GET OUT OF THE WAY
CHAPTER3
CHAPTER4
CHAPTER5
SECTION FIVE
CHAPTER1
CHAPTER2
CHAPTER3
BOOK VALUE
LIQUIDATION VALUE
ASSET VALUE
ENTERPRISE VALUE
CHAPTER4
Conclusion
Additional Reading
About the Author
Copyright

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