"Russell Simmons is a hip-hop icon. He made records with LL Cool J and the Beastie Boys, produced 'The Nutty Professor', and designed clothing for Phat Farm, his fashion label. Other hip-hop moguls pattern their careers after his. Companies from New York City to Hollywood consult him when they want to add a hip-hop flavor to their advertisements, while the United Nations has asked him to raise awareness to poverty, war, and AIDS worldwide. Russell is a force in American pop culture, but his teenage years could have ended in tragedy. Russell was a gang member who turned to dealing drugs to support his fashion habit. Luckily, his wild parting in college introduced him to rap music. From that moment on, Russell's life became an exciting journey from hot young music executive to wise hip-hop guru"--Back cover.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Taking Back Responsibility
Running the Streets 13
Keeping It Real 20
4 other sections not shown
Other editions - View all
Addiction African American album audience Beastie Boys became Beguda Black Enterprise Titans Christmas Rappin clothing line club comedians companies Daniel Danny Def Comedy Jam Def Jam Records Def Poetry Jam Diamond Empowerment Diddy dogfighting drug Eddie Cheeba ence Entertainment film Getty Images Grandmaster Flash Harlem hip-hop artists hip-hop community hip-hop culture Hip-Hop Summit Action Hop Summit HSAN HSAN's Jam's Jay-Z Jazzy Jay jewelry Ken Paulson Kimora and Russell Kimora Lee Perkins Kurtis Blow Lathan learned Lyor Cohen Michael Ochs Archives million movie Phat Farm Philanthropic Arts Foundation political PolyGram popular promote Public Enemy racism rap group rap music Rapper's Delight rappers record label Rick Rubin rock Rudy Run-DMC Rush Philanthropic Arts Russell and Rick Russell Simmons Russell wanted Russell's father Scott Gries/Getty Images Sean selling Seven Immortals sold song Sony started success Sugar Hill Gang Summit Action Network Vick York City young