Sales Effectiveness Training: The Breakthrough Method to Become Partners with Your Customers
In this groundbreaking book, the authors outline the principles and techniques of Synergistic Selling, a program that enhances the relationship between seller and buyer. Stressing the roles of collaboration, cooperation, and communication, they examine why listening to clients and making it easy to buy works better than a hard sell.
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two views of sales
How to Listen More Effectively to Buyers and Others
A Final Thought
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