Sales Effectiveness Training: The Breakthrough Method to Become Partners with Your Customers

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Penguin Group (USA) Incorporated, Apr 1, 1995 - Business & Economics - 256 pages
In this groundbreaking book, the authors outline the principles and techniques of Synergistic Selling, a program that enhances the relationship between seller and buyer. Stressing the roles of collaboration, cooperation, and communication, they examine why listening to clients and making it easy to buy works better than a hard sell.

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two views of sales
How to Listen More Effectively to Buyers and Others
A Final Thought

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About the author (1995)

Dr. Thomas Gordon, a licensed psychologist, received the 1999 Gold Medal for Enduring Contribution to Psychology from the American Psychological Association. He has brought P.E.T. to 43 countries with international sales of more than 5.5 million copies. His work has been endorsed by many organizations, including Head Start, and hundreds of churches, schools, and family service agencies nationwide. He lives in Solana Beach, California.

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