Sales Express: Sales 12.1

Front Cover
John Wiley & Sons, Oct 31, 2003 - Business & Economics - 118 pages
0 Reviews
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

120102 What is Sales?
5
120103 Evolution of Sales
13
120104 The EDimension
23
120105 The Global Dimension
33
120106 The State of the Art
45
120107 In Practice Sales Success Stories
120108 Key Concepts and Thinkers
120109 Resources
120110 Ten Steps to Making Sales Work
Frequently Asked Questions FAQs
Index
Copyright

Other editions - View all

Common terms and phrases

About the author (2003)

LEO GOUGH is an accomplished writer who has authored and co-authored several books, including How the Stock Market Really Works, The Finance Manual for Non-Financial Managers, Investing in Biotechnology Stocks and several ExpressExec books

Bibliographic information