Sales Express: Sales 12.1

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John Wiley & Sons, Oct 31, 2003 - Business & Economics - 118 pages
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

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120102 What is Sales?
120103 Evolution of Sales
120104 The EDimension
120105 The Global Dimension
120106 The State of the Art
120107 In Practice Sales Success Stories
120108 Key Concepts and Thinkers
120109 Resources
120110 Ten Steps to Making Sales Work
Frequently Asked Questions FAQs

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About the author (2003)

LEO GOUGH is an accomplished writer who has authored and co-authored several books, including How the Stock Market Really Works, The Finance Manual for Non-Financial Managers, Investing in Biotechnology Stocks and several ExpressExec books

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