Sales Is a Science: How the Top 2 % Succeed
What does it take to become a top performer in todays competitive sales field? In Sales as a Science, author Allan Lobeck focuses on helping salespeople understand the sales process from both the customer and sales perspective. Based on twenty-five years of experience in worldwide sales, Lobeck communicates that selling commercially is a science, not an art; it is a long-term activity that requires both a plan and a pre-defined process. He presents a logical, documented, process-based approach for activities and sub-activities in a sales cycle. He also provides flow diagrams for each phase of the sales cycle giving professional sales staff the best potential roadmap for success. Sales as a Science defines the many steps and roles in the sales process, from planning, to account research, customer contacts, presentation and follow-up, negotiation, and customer evaluation. It outlines the commitment necessary to begin transforming your sales techniques in order to transition to financial independence and become a consistent top performer.
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Elements in an Effective Sales Process
Creating My Sales PlanStep 1 of My Transformation
Account Research Prior to Contact
Initial Customer Contact
Developing Customer Contacts
Begin Your Transition to Selling
Presentation and FollowUp
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