Sales Management: Keys to Effective Sales

Front Cover
Global India Publications, 2009 - Business & Economics - 302 pages
Sales is the most important part in a company's growth and managing the sales is also an uphill task. This book focuses on some of the important aspects of sales management. After the introductory chapter on sales management, this book further traces important topics like importance of sales promotion, global dimension of sales promotion, key promotional concepts, managing sales, current trends in sales, management of direct selling and marketing, personal selling, etc. Proper examples have been given where necessary which will help readers in understandingthe topics. Simple language throughout the book will also help students in understanding the subject easily.
 

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Contents

The Importance of Sales Promotion
9
The Global Dimension of Sales Promotion
51
Key Promotional Concepts and Thinkers
67
Communication Strategy
115
Managing Sales and Promotion Work
169
Current Trends in Sales
189
Management of Direct Sales and Marketing
223
Scope and Nature of Sales Management
243
Personal Selling
259
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