Sales Management: Keys to Effective Sales
Sales is the most important part in a company's growth and managing the sales is also an uphill task. This book focuses on some of the important aspects of sales management. After the introductory chapter on sales management, this book further traces important topics like importance of sales promotion, global dimension of sales promotion, key promotional concepts, managing sales, current trends in sales, management of direct selling and marketing, personal selling, etc. Proper examples have been given where necessary which will help readers in understandingthe topics. Simple language throughout the book will also help students in understanding the subject easily.
What people are saying - Write a review
We haven't found any reviews in the usual places.
The Importance of Sales Promotion
The Global Dimension of Sales Promotion
Key Promotional Concepts and Thinkers
Managing Sales and Promotion Work
Current Trends in Sales
Management of Direct Sales and Marketing
Scope and Nature of Sales Management
achieve activities advertising cost advertising outlays analysis approach audience banner advertising brand budget buyers buying campaign capital cent clients commercial company's competitive competitors consultative sales consumer corporate blog countries coupons create creative customer relationship management decision defined direct mail direct marketing strategy discounts economic development economic growth effective example factor frontal lobe function global goals gross domestic product Harrod-Domar model important increase industry innovation Internet investment involves Know Your Customer manufacturer market research marketing mix measure media planning medium method objectives offer organisation personal selling premium problem product or service profits programmes prospects purchase radio relationship retailers sales force sales management sales person sales promotion sales representatives salespeople specific spending strategic planning successful sweepstakes target techniques telemarketing television term trade