Sales Scripts that Close Every Deal: 420 Tested Responses to 30 of the Most Difficult Customer Objections

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McGraw Hill Professional, Aug 18, 2010 - Business & Economics - 240 pages

Surefire ways to turn “No” into money in the bank

A customer objection is a wall separating you from your commission. Now Sales Scripts That Close Every Deal arms you with field-tested responses guaranteed to topple just about any wall standing between you and your next sale, including:

  • 21 winning replies to: “I'm too busy to talk with you now.”
  • 14 killer comebacks to: “Your competitor's product is better.”
  • 12 can't-miss responses to: “You'll have to do better than that.”
  • 23 deal-making counters to: “Your price is too high.”

These aren't one-size-fits-all scripts. You'll find responses for every situation and presentation style, including breezy, tough, thorough, factual, subtle, and thoughtful-whatever the occasion demands. A companion CD-ROM lets you customize the scripts in the book and craft original ones that you can combine in your own million-dollar sales playbook. With Sales Scripts That Close Every Deal in your corner, you'll never stumble, choke, or be at a loss for just the right response to any customer objection.


* Close more sales * Fearlessly handle any objection * Be more creative and spontaneous * Reduce stress * Be more organized

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a very good book to learn to. its helps new sales person to respond on any objection that people throw to them.



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About the author (2010)

Gerhard Gschwandtner has more than three decades of international sales and marketing experience. He is the founder and publisher of Selling Power, the world's leading sales magazine. For more books in the Selling Power Success library and information on the magazine, visit

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