Sales Scripts that Sell

Front Cover
AMACOM/American Management Association, 2007 - Business & Economics - 181 pages
This book is completely repackaged and updated, with new scripts for e-mail, voicemail, and more. It contains motivational introductions, warm-up exercises, memory joggers, and even stage directions, with instructions on use and delivery. It is arranged by selling activity, including: prospecting; controlling the sale; handling objections; moving the sale forward; closing; and getting referrals. It is particularly useful for cold-call selling since scripts can make the process less intimidating and easier to practice.
 

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Contents

Why and How to Use Sales Scripts That Sell
3
Technology MEdia and Sales
19
Language Success Secrets
25
When Using Sensible Selling
37
Scripts to Prospect With
43
Controlling the Sale
69
Scripts That Help Control the Sale
75
Countering Objections Positively
81
Handling Stalls
121
Closing Successfully
143
Obtaining Referrals
153
Casting Call for More Sales Scripts That Sell
179
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