Sales and Market Forecasting for Entrepreneurs

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Business Expert Press, Feb 26, 2010 - Business & Economics - 137 pages
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This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better. While it goes through some of the more sophisticated techniques as well, its focus is on what people really use. The book includes cases, stories, examples, and real experience.

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About the author (2010)

Tim Berry is president and founder of Palo Alto Software, founder of bplans.com, and a co-founder of Borland International. He teaches starting a business at the University of Oregon. He is author of books and software including Business Plan Pro, published by Palo Alto Software, and The Plan-As-You-Go Business Plan, published by Entrepreneur Press. Tim has a Stanford MBA degree and degrees with honors from the University of Oregon and the University of Notre Dame.

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