Sales Cybernetics: The Psychology of Selling
It isn't often that a publisher can honestly say that the book he is introducing is the best one on a particular topic that he has ever read. this is one of those rare occasions. Sales Cybernetics is the best book I've ever read on the psychology of selling.
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ability action advertising Albert Ellis answers apply attitude audience become benefits better Brian Adams buyer buying motives Charles Roth CLOCK WATCHER close close sales communication and motivation complaints confidence creative customer's decision desire develop Domino Principle dynamic effective Eliminate emotional factors failure fear feel FORMULA Fred Reinfeld friendly gain give goals habits handle Helen Gurley Brown honest human HYPNOSIS IDEAS TO HELP important impression incentives interest interview Keep listen look market research Melvin Powers mental methods mind needs negative objections patterns person position problems product or service profes professional prospect psychological selling questions Raymond Loewy reason require retail Sales Cybernetics sales manager sales meetings sales presentation sales team salesman satisfy SELF-HYPNOSIS succeed SUMMARY OF IDEAS talk techniques things think tank thoughts tion tomer words writing