Sales Force Automation: Using the Latest Technology to Make Your Sales Force More Competitive

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McGraw-Hill, 1994 - Business & Economics - 215 pages
Many firms still aren't taking advantage of sales automation, despite the fact that new technologies can boost sales up to 30 percent. Now this practical, hands-on guide reveals the secrets of the process. Totally jargon-free, it shows how sales pros can use computers to gain more selling time - reduce costs, minimize paperwork (including call reports ), assure service continuity, improve presentations and integrate sales data into corporate information systems. And it suggests training ideas for reps who under-utilize technology.

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How Some Companies Are Already Using Sales Force Automation
Giving Salespeople a Winning Edge

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About the author (1994)

George Colombo, president and CEO of Influence Technologies in Winter Springs, Florida, is a leading authority on the use of technology in sales and marketing and an expert in Internet commerce. He is the author of Sales Force Automation and Capturing

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