Sales Horizons |
Contents
Selling and Marketing Defined | 1 |
Selling Is Service | 10 |
Retail Selling | 16 |
Copyright | |
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advantages advertising Alpha Delta Pi Amy Lane answer appeal attention attitude attract behavior benefits better buyer buying motives CLOCK WATCHER close the sale confidence consumer customer's dealer department stores desire direct-mail employer enthusiasm example favorable feel field friendly give goodwill important impulse buying interview keep listen look Marshall Field McDonnell Aircraft Corporation merchandise method mind never objections offer package percent portunities positive pride PROBLEMS FOR DISCUSSION product or service prospect purchase questions retail selling retail stores sales facts sales ideas sales manager sales presentation sales talk salesman salesmanship salespeople salesperson Sarouks selling job service selling sincerity smile sold specialty selling specific Street Chicago successful sumer tact telephone tell things tion tomer type of customer United Air Lines window displays words