Sales management simulation: participant's manual

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J. Wiley & Sons, May 31, 1989 - Business & Economics - 160 pages
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Contents

INTRODUCTION
1
DECISION INSTRUCTIONS
13
CONCLUSION
19
Copyright

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About the author (1989)

GEORGE S. DAY, PhD, is a marketing professor at The Wharton School. He is widely recognized as the father of market-driven strategy.
DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is the leading scholar in the field of competitive marketing strategy.

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