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100 Best Sales A. C. Nielsen addition advantages Advertising Age appeal Aycrigg Best Sales Promotions bonus pack box tops brand build cash Clairol clearing house Clorox Co-op competitive consumer contest or sweepstakes contests and sweepstakes continuity program Coupon Distribution coupon redemption Coupon Source coupon value Courtesy Crain Books developed direct mail disadvantages discount effective entrants estimated example extra face value FIGURE free-in-the-mail premiums Gillette Company handling increase inserts labels major manufacturer marketers misredemption Monopoly game near-packs newspaper on-pack coupons on-pack premiums on-page p-o-p materials package percent point-of-purchase materials Post Cereal price reduction price-off prize structure problems prod proof-of-purchase purchase redeemed redemption costs Redemption Rate reduced price refund offer regular retail store reusable containers sales promotion techniques sampling saving self-liquidating premium simply sumer Sunday supplements tion trade allowance trade coupon trade deals trading stamps trial type of coupon usually View-Master winner