Sales Promotion in Postmodern Marketing

Front Cover
Peterson and Toop argue for a radical review of sales promotion practice, noting changes in consumer patterns, market fragmentation, the altered shape of retailing, and legal restraints. They present a new definition of brands and recommend a flexible use of a wide range of media and methods to comm

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Contents

Marketings role
19
False contrasts
25
Real differences and similarities between
41
Copyright

14 other sections not shown

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