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What This Book Is About
Contests and Sweepstakes
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100 Best Sales A. C. Nielsen addition advantages Advertising Age appeal Aycrigg Best Sales Promotions bonus pack BOX TOPS brand brand loyalty cash Clairol clearing house Clorox Co-op competitive consumer contest or sweepstakes contests and sweepstakes continuity program Coupon Distribution coupon redemption Coupon Source Courtesy Crain Books developed direct mail disadvantages discount effective entry example extra feature Figure free-in-the-mail premiums fulfillment house Gatorade handling in-pack in-store increase inserts labels magazines major manufacturer manufacturer's media advertising merchandise method misredemption near-packs newspaper normally off-invoice on-pack premiums p-o-p materials package percent planning point-of-purchase materials premium offers price reduction price-off promotion problems prod proofs-of-purchase redeemed Redemption Rate reduced price refund offer regular retail level retail store reusable containers Robinson sales promotion device sales promotion techniques sampling program self-liquidating premium shelf simply sumer tion trade allowance trade coupon trade deals trading stamps trial usually Walgreens