Sales Promotion Manual for Smaller Stores

Front Cover
Leonard Mongeon, Marilyn K. Hessol, Howard P. Abrahams
Smaller Stores Division and Sales Promotion Division, National Retail Dry Goods Association, 1951 - Dry-goods - 239 pages

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Contents

CHAPTER PAGE I What Is Sales Promotion
9
How The Smaller Store Spends Its Advertising Dollar
12
Budgeting
15
Copyright

41 other sections not shown

Common terms and phrases

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