Sampling Methods

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GRIN Verlag, May 2, 2011 - Business & Economics - 8 pages
Scientific Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, , course: Research in Anthropology, language: English, abstract: scholars in the field assert that sampling is the process of selecting a sub set of randomized number of members of the population of a study and collecting data about their attributes. Population attributes can be best inferred with minimum cost and time frame through sampling. The adivantages of sampling over cencus are that it takes less time to collect,manage and organize data and it poses less cost for researcher to collect,manage and organize data, and more accuracy of data collected due to its limited size.Hence, the understanding of sampling methods is crucial for the right research in order to save resource ,time and effort.This paper gives highlight about different types of Sampling Methods,their adivantages and disadivantages.

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