Samsung Electronics: And the Struggle For Leadership of the Electronics Industry
This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century.
Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.
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The life cycle of Samsung Electronics
Samsung Electronics and the Samsung
The burden of the Korean system
Branding Samsung Electronics
Making the Samsung Man
Retaining creativity and avoiding
Samsungs crisis and the global crisis
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