Saving the World: A Brief History of Communication for Devleopment and Social Change

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University of Illinois Press, Apr 15, 2012 - Language Arts & Disciplines - 200 pages
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This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship.   McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.
 

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Contents

Communication in the Lives of the Globe
1
Beginnings of Communication for Development
9
UNESCO as Prime Mover
29
Does It Work?
47
The Dependency Phase
66
Participatory Communication
87
Social Entrepreneurship
106
An Agenda for 2015 and Beyond
124
Some Final Thoughts
144
References
157
Index
169
back cover
187
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About the author (2012)

Emile G. McAnany is the former Walter E. Schmidt, S.J., Professor of Communication at Santa Clara University and the author of several books, including Mass Media and Free Trade: NAFTA and the Cultural Industries.

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