Scanning the Business Environment |
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acquisition appeared areas Ashton awareness or concern basic Beta Catalyst Division cent Chapter Chemical Division Chemical Engineer chemical industry commercial company's complex concern with environmental considered contacts coordination Corporate Development Division Croydon's top management customers decision-making discussion diversification divisional environmental scanning evaluation example Exhibit factors firms formal Gemca Gemca's top management Hartley Hirsch Igor Ansoff immediate industrial environment important external information Information/Interest/Influence Interest oriented internal communications involved large companies limited long-range major Manager Manager manufacturing March and Simon members of top ment nonchemical operating divisions opportunities pany petroleum planning plastics polyethers Polymer Polyp polyurethane possible problem reasons relatively responsible role Sales Manager scanning activities scanning effort scanning process specific staff assistance staff unit statistical statistical survey strategic information strategic scanning subordinate managers surfactants task technical tegic tended tion top management's trends United Kingdom Vice President Waldner Zimble