Scenario-driven Planning: Learning to Manage Strategic Uncertainty

Front Cover
Quorum Books, Jan 1, 1995 - Business & Economics - 396 pages
Scenario-driven planning is a new management technology for strategy design that employs computed or "strategic" scenarios to improve the quality of managerial thinking. Strategic scenarios--the outcomes of modeling strategic situations--produce insight much richer than that expected from environmental scenarios alone. They bring to the consulting and upper-level management audiences a better way of handling strategic uncertainty, providing the tools managers and strategy students need for thinking and dialoguing about complex strategic issues.

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Contents

PRODUCTIVITY AND STRATEGY
3
ENVIRONMENTAL TRIGGERS AND SCENARIOS
21
TABLES
25
Copyright

15 other sections not shown

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About the author (1995)

NICHOLAS C. GEORGANTZAS is Associate Professor of Management Systems at Fordham University and a management systems consultant.

WILLIAM ACAR is Associate Professor of Management Systems and Administrative Sciences at the Graduate School of Management of Kent University.

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