School for Startups: The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Less
McGraw Hill Professional, Jun 17, 2011 - Business & Economics - 208 pages
The Beginner's Guide to Low-Risk Entrepreneurship
You want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk--but they have learned the tricks to working around it. And now you can too, with School for Startups.
This practical guide shows you how to build a business the smart way--without risking major assets such as your house, savings account, or health insurance.
You'll learn how to increase your chance of success by:
The authors present hundreds of the best ideas for new businesses, along with case studies proving the effectiveness of their approach. Also included with the book is a code you can use to register for The Entrepreneur School (www.theentrepreneurschool.com), where you can access exclusive webinars and supplementary material.
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1 Anyone Can Do It
2 The Myths of Entrepreneurship
3 Where to Find Your Great Idea
4 Bootstrapping Your Business
5 The Power of International Trade
An Entrepreneurs Powerful Global Tool
7 The Wow Factor
8 Marketing Your Product
10 Hiring Employees
11 Buying a Business and Franchising
12 Knowing What Your Business Is Worth
13 When Can I Quit My Day Job?
Determination Is Everything
LowRisk Businesses You Can Start Today
9 Reduce Risk by Reducing Inventory