School for Startups: The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Less

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McGraw Hill Professional, Jun 17, 2011 - Business & Economics - 208 pages
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The Beginner's Guide to Low-Risk Entrepreneurship

You want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk--but they have learned the tricks to working around it. And now you can too, with School for Startups.

This practical guide shows you how to build a business the smart way--without risking major assets such as your house, savings account, or health insurance.

You'll learn how to increase your chance of success by:

  • Funding your venture without investors
  • Entering international markets
  • Taking full advantage of tools on the Web
  • Marketing your product or service for little or no cost
  • Deploying a third party to package and ship products
  • Taking control of an existing business or franchise

The authors present hundreds of the best ideas for new businesses, along with case studies proving the effectiveness of their approach. Also included with the book is a code you can use to register for The Entrepreneur School (www.theentrepreneurschool.com), where you can access exclusive webinars and supplementary material.

 

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Contents

1 Anyone Can Do It
1
2 The Myths of Entrepreneurship
9
3 Where to Find Your Great Idea
19
4 Bootstrapping Your Business
41
5 The Power of International Trade
63
An Entrepreneurs Powerful Global Tool
81
7 The Wow Factor
91
8 Marketing Your Product
109
10 Hiring Employees
127
11 Buying a Business and Franchising
139
12 Knowing What Your Business Is Worth
149
13 When Can I Quit My Day Job?
157
Determination Is Everything
167
LowRisk Businesses You Can Start Today
173
Index
187
Copyright

9 Reduce Risk by Reducing Inventory
119

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About the author (2011)

Jim Beach (Atlanta, GA) started working as a research assistant at the Japanese External Trade Organization in Atlanta. He attended graduate school in Hawaii before working for Coca-Cola in Japan. At age 26, he founded American Computer Experience, which provided technology training for young people. He sold the company in 2001 and started teaching at Georgia State University. He now teaches at the University of Tennessee/Chattanooga. He has worked extensively with United Parcel Service to promote exports.

Chris Hanks (Atlanta, GA) is an entrepreneur and lecturer at the University of Georgia where he teaches entrepreneurship at the Terry College of Business. He also serves as the director of the Terry College of Business Entrepreneurship Program, the only national program focused exclusively on the launch of successful ventures.

David Beasley (Atlanta, GA) is a graduate of Northwestern University’s Medill School of Journalism. He worked for 25 years as a reporter and editor for The Atlanta Journal Constitution newspaper. His stories have appeared in many publications, including The New York Times, and he is now the legal correspondent for Bloomberg News.

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