Scientific Advertising: Original Classic EditionThe essential guidebook on how to make your marketing and advertising more profitable—faster. You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers. |
Contents
Mail Order AdvertisingWhat It Teaches | |
Being Specific | |
Things Too Costly | |
Use of Samples | |
Leaning On Dealers | |
Other editions - View all
Scientific Advertising: In a Digital World Claude Hopkins,Barbara Aun Anderson No preview available - 2018 |
Common terms and phrases
amuse appeal apply attract average beauty brand bring buyers caffeine catalog cents CHAPTER claims coined names compared complete story consider Corn Flakes cost and result cost of selling cost per customer costly countless coupon Cream of Wheat created dentifrice distribution dollar effective enormous expensive facts free package full-size package headlines important impression inquiries interest keyed returns letters lines mail order advertising maker Malted Milk man’s methods millions NAPOLEON HILL national advertising never offer a sample one’s Palmolive Soap percent percentage person pork and beans principles profit prospect proved Puffed Grains Puffed Rice question readers reason replies rivals salesman salesmanship SCIENTIFIC ADVERTISING Shredded Wheat sold space spend success tell test campaign things thousands tooth paste traced returns trade universal joint users usually Vaseline waste woman writing ZIG ZIGLAR