Scientific Search Engine Marketing

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Search Engine Marketing, Aug 13, 2008 - 146 pages
Scientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that you should focus your pay per click budget on those keywords that generate the most profit per click or the lowest cost per conversion. This book shows the techniques that professional search engine marketers use to pick the best keywords and allocate budget accordingly.
 

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its really a nice book.it gives knowledge regarding science

Contents

FORWARD
1
TARGETING
13
STRATEGIES FOR SETTING YOUR INITIAL BIDS
20
AD WRITING STRATEGIES
28
LANDING PAGES
39
SEARCH ENGINE AUTOMATIC BID ADJUSTMENT
56
SEARCH ENGINE SPECIFIC STRATEGIES
64
CONCLUSION
75
ABOUT THE AUTHOR
85
Copyright

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About the author (2008)

Jerry Work is president of Work Media, LLC, a search engine marketing company based in Nashville, Tennessee. http://WorkMedia.net

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