Scientific Space Selection: A Text Book for Use in Conjunction with Auditors' Reports and Publishers' Statements Made Under the Rules of the Audit Bureau of Circulations, Containing General Information for Advertising Managers and Other Executives; for Space Buyers, Agency Account Executives, Advertising Writers, and All Interested in the More Intelligent Selection of Advertising Media
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A. B. C. reports advertising agents agency Audit Bureau based on issue bulk sales Bureau of Circulations BUSINESS PAPER C0PIES Chicago Heights Chronic1e circulation contests circulation figures Circulations Century Building City and Suburban club raisers combined containing advertising considered copies distributed culation daily average circulation dealers editions combined containing emp1oyed expiration Facsimile Auditor's Report Facsimile Publisher's Statement facts FARM PAPER Form First six-months given H0UR indicate lisher MAGAZINE mai1 Mail Subscribers methods NEWSPAPER BLANKS number of copies obtained oity paid circulation PAPER AND PERIODICAL Paragraph 22 Percentage of subscriptions period covered PERIODICAL BLANKS preceding six-months periods premiums offered publication publisher Publisher's Semi-Annual Statement Publisher's Statement Newspaper reader interest records Regular Carriers Sa1es scribers short term South Dakota space buyers Statement Newspaper Form SUBSCRIPTI0NS subscription circulation subscription price subscriptions received term subscriptions tion Tota1 Total City Total Net Paid va1ue Verification by Audit