Scrappy General Management: Common Sense Practices to Avoid Calamities, Catastrophes and Lackluster Results

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Happy About, 2010 - Management - 134 pages
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Ok, you're the boss now, not of a section, or the team of a particular function -- but of the whole shooting match, end to end. You are the business's general manager and the staff looks to you for their livelihoods (yes you). So you have to strategize, sell, supply and service, collect the cash, provision, train and motivate your people, delight your clients and at the end of the day, return a profit to the business owners. So where the hell do you start? How do you know that you're not neglecting any aspect that will bite you on the bum later?

Don't stress, it's not all that hard and it can be an extremely enjoyable and rewarding process. This book will provide you with the 12 common sense and repeatable steps that will guide you through running a business that everyone will be proud to be associated with.

The intended reader is someone moving up from middle management -- or running their own business. The book is aimed to provide an easy to follow road map that will give some comfort and order amid the chaos of information and expectations...Helping with the 'what do I do next?' question that no-one wants to ask for the fear of appearing that they're not up to it.

 

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Contents

Introduction
1
The Marketplace
7
Vision and StrategyWhats the Hallucination forToday?
17
Sales and Marketingthe Job That Everyone Elses Depends On
25
Production and DeliveryWhere the Rubber Meets the Road
45
Leading and Developing Your People
63
Managing RelationshipsExternal and Internal
79
Managing Yourself
89
Salute to Supporting Services Processes and Structures
103
Wrap UpNow Its Your Turn to Get Scrappy
127
About the Author
131
Books
133
Back Cover
135
Copyright

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About the author (2010)

Michael Horton (PhD, University of Coventry and Wycliffe Hall, Oxford) is J. Gresham Machen Professor of Systematic Theology and Apologetics at Westminster Seminary California. He hosts "The White Horse Inn" radio broadcast and is editor-in-chief of "Modern Reformation" magazine. He is the author/editor of more than twenty books, including "Christless Christianity", "The Gospel-Driven Life", and "The Gospel Commission".

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