Scrappy Startups: How 15 Ordinary Women Turned Their Unique Ideas Into Profitable Businesses

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In Scrappy Startups: How 15 Ordinary Women Turned Their Unique Ideas into Profitable Businesses, acclaimed author and highly successful career coach Melanie Keveles presents the stories women looking to start their own businesses need to hear--stories of women just like them who realized their entrepreneurial dreams while discovering their own greater creative capacities.

Scrappy Startups is more than a book--it is mentorship in print--in which highly successful women entrepreneurs share their best advice in an utterly inspiring way. Representing a wide range of business fields, with enterprises ranging in age from newly begun to a couple of decades old, these women explain their thinking, their alliances, and the singular creative impulses that led to a viable and meaningful commercial endeavor. As presented here, each woman represents a part of the "Dream, Courage, Action" model that Melanie Keveles developed to demonstrate the process of bringing an idea to fruition.


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A must read for any aspiring entrepreneur or small business owner in desire of inspiration.
The deep and insightful stories showcased are reflective of the writer's intuitive skill as an
interviewer and a Master Coach. Melanie's natural empathy, extensive training and years of experience are evident in the breadth of the stories and in the subtle and provactive questions posed to the reader throught the book. What a gift to have all this expertise at one's fingertips!
Each of the Startup accounts elicited within me such a fire of enthusiasm that I frequently needed to deter briefly from reading in order to visit the entrepreneur's websites to see what they had created! I challenge you to read one of their stories from beginning to end without doing the same!
Vanessa Turnbull, BA, ORSCC
Acts of Love Project


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About the author (2010)

Melanie Keveles, M.A., is president of Starting Fresh Coaching, LLC,

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