Screen Traffic: Movies, Multiplexes, and Global Culture

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Duke University Press, 2003年11月13日 - 337页
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In Screen Traffic, Charles R. Acland examines how, since the mid-1980s, the U.S. commercial movie business has altered conceptions of moviegoing both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from international audiences and from the ancillary markets of television, videotape, DVD, and pay-per-view, have cultivated an understanding of their commodities as mutating global products. Consequently, the cultural practice of moviegoing has changed significantly, as has the place of the cinema in relation to other sites of leisure.

Integrating film and cultural theory with close analysis of promotional materials, entertainment news, trade publications, and economic reports, Acland presents an array of evidence for the new understanding of movies and moviegoing that has developed within popular culture and the entertainment industry. In particular, he dissects a key development: the rise of the megaplex, characterized by large auditoriums, plentiful screens, and consumer activities other than film viewing. He traces its genesis from the re-entry of studios into the movie exhibition business in 1986 through 1998, when reports of the economic destabilization of exhibition began to surface, just as the rise of so-called e-cinema signaled another wave of change. Documenting the current tendency toward an accelerated cinema culture, one that appears to arrive simultaneously for everyone, everywhere, Screen Traffic unearths and critiques the corporate and cultural forces contributing to the “felt internationalism” of our global era.

 

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目录

Global Audiences and the Current Cinema
3
Traveling Cultures Mutating Commodities
23
Matinees Summers and the Practice of Cinemagoing
45
STRUCTURES OF CINEMATIC EXPERIENCE
83
Crisis and Settlement in Exhibition and Distribution
85
Here Come the Megaplexes
107
Zones and Speeds of International Cinematic Life
130
Northern Screens
163
World Screen Count
250
National Average Cinema Admissions per Person annual
253
Multiplexing in Europe
256
MPAAs Goals for Digital Cinema
257
Existing Digital Cinemas 2000
259
Digital Movies Released for DLP Projectors
261
Notes
263
Bibliography
299

The Miniaturization of the Theme Park or After the Death of Cinema
196
Cinemagoing as Felt Internationalism
229
Screens per Million Population
247

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作者简介 (2003)

Charles R. Acland is Associate Professor of Communications Studies at Concordia University, Montreal. He is the author of Youth, Murder, Spectacle: The Cultural Politics of “Youth in Crisis” and coeditor of Harold Innis in the New Century: Reflections and Refractions.

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