Secret Formulas of the Wizard of Ads
From the author of The Wizard of Ads which won the Business Book of the Year award in 1999, this volume consists of more observations on advertising, business and life. It contains useful tips and advice on how to market products, manage staff and remember that which is important in life.
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advertising American answer Arbitron associative memory auditory average bankers believe Bennie billboard Billie brain branding Broca's area budget business owners campaign category dominance client cortex cost create customer's dollars Dummies echoic emotional employee feel Frank Lloyd Wright frequency goal gross rating points Haagen-Dazs Hamp Baker Harland Sanders hear imagination inside champions Inside Your Door inventory listener live look magic markup means media mix mental image mind Morgan Robertson never newspaper Pavlov Pennie percent person Poky Little Puppy radio ratio reach recall cue repetition result Richard Cory Rule of Mountaineering salespeople Sam's Club schedule Seech sell share of voice smile sound speak station story success Surprising Broca Teedie television tell there's things truth wait walk watch Wernicke's area William Lederer Wizard of Ads words write