Seducing America: How Television Charms the Modern Voter

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SAGE, 1999 - Language Arts & Disciplines - 209 pages
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Roderick P Hart's Revised Edition of Seducing America is a revealing examination of how television's format of presenting politics has changed the way viewers act, vote and feel about politics in the United States. With a rigorous blend of rhetorical and statistical research, Hart asserts that while television makes viewers feel knowledgeable, important, informed and close to the political representatives, it disguises increasing apathy and inaction as voter turnouts decrease and a general dissatisfaction with the political system is expressed.

 

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Contents

Political Feelings
1
The Rise of Personality Politics
21
The Effects of Personality Politics
51
The Cold Comforts of Postmodernism
77
The Frenzy of Establishment Politics
101
The Temptations of Alternative Politics
125
Residual Feelings
153
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About the author (1999)

Roderick P. Hart is the Liddell Professor of Communication and Professor of Government at the University of Texas at Austin. He is the author of several books and has contributed dozens of articles to other books and academic journals. He is a Research Fellow of the International Communication Association and received the Distinguished Scholar Award from the National Communication Association in 1993. He has recently released a new book entitled, Campaign Talk: Why Elections Are Good for Us.

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