The Seeds of Innovation: Cultivating the Synergy that Fosters New Ideas

Front Cover
AMACOM, 2002 - Business & Economics - 241 pages

Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a ""how-to"" prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) -- and explains how to produce measurable results that translate directly to the bottom line.

Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation -- one that's not limited to a specific industry sector. Today's most comprehensive, one-stop innovation resource, it describes:

* The three necessary components of innovation -- creative, strategic, and transformational thinking

* Methods for applying innovative thought to existing products, processes, and business models

* 90 great innovations and 90 trends to consider

 

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Contents

III
1
IV
15
V
16
VII
29
VIII
41
IX
67
X
69
XI
86
XVI
173
XVII
188
XVIII
196
XIX
199
XX
202
XXI
206
XXII
211
XXIII
215

XII
109
XIII
129
XIV
144
XV
157
XXIV
223
XXV
231
XXVI
Copyright

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About the author (2002)

Elaine DUNDON (Toronto, ON) is founder and chief strategist for The Innovation Management Consulting Group Inc. She is adjunct professor of innovation management at the University of Toronto.

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