Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future

Front Cover
Berrett-Koehler Publishers, Feb 7, 2011 - Business & Economics - 192 pages
Surely you’ve experienced something like this: you buy a red car, and suddenly red cars appear everywhere. Why? Because you’re focusing on red cars—and you get more of whatever you focus on. But much of the time, consciously and unconsciously, we dwell on what we don’t want, and that’s what we get. Drawing on the latest scientific research, Laura Goodrich shows you how to stop fixating on negatives and rewire your brain to focus on positive outcomes. Unique and practical exercises—including a free online toolkit—and dozens of enlightening real-life stories help you identify what you truly want so that it drives everything you do. And Goodrich shows how Seeing Red Cars can build organizational cultures in which employees are playing to their passions and strengths, focusing on what they want, and achieving breakthrough results.

What people are saying - Write a review

User Review - Flag as inappropriate

By default, most people’s brains dwell on the negative – what they do not want to have happen – as opposed to the good things that could happen. Psychologists claim that people make their own reality. Those who think negatively will experience negative outcomes. Conversely, if you think positively, good things will happen. That’s the hopeful theory that trainer and consultant Laura Goodrich presents. She details how you can reorganize your thinking to be more positive and benefit greatly from the results. If you can follow her advice – somewhat dimmed by the book’s awkward phrasing and lack of organization – and utilize her numerous exercises and tools, you are almost certain to improve your mental state and to think more optimistically in the future. getAbstract recommends the author’s sensible intent to help you and your team become more positive.
More about this book:


Focus on What You Want
Chapter 1 Why We Focus on What We Dont Want
Chapter 2 Rewire Your Brain for Better Outcomes
Chapter 3 Play to Your Strengths and Control What You Can
Chapter 4 Tune in and Take Charge
Chapter 5 Craft Personal I Wants
Chapter 6 Craft Professional I Wants
Chapter 7 Turn Actions into Outcomes
It All Begins with You
Seeing Red Cars Visual Auditory and Tactile Triggers
Seeing Red Cars Toolkit AtaGlance
About the Author

Chapter 8 Drive Red Cars to Critical Mass

Other editions - View all

Common terms and phrases

About the author (2011)

Laura Goodrich specializes in the field of workplace dynamics and relationships. She has twenty-five years of professional experience, fifteen of which she has spent as a corporate trainer, coach, consultant, and speaker. She has a degree in Training and Organizational Development from The University of Minnesota and has received coach training from both the Corporate Coach University and the Coaches Training Institute. Laura is also an active member of the National Speakers Association and ASTD. Laura is co-owner of an integrated content company that specializes in authoring and producing videos, documentaries, television series, speaking and coaching.

Bibliographic information