Seeing is Believing: An Introduction to Visual Communication

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Mayfield Publishing Company, 1998 - Language Arts & Disciplines - 210 pages
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Seeing Is Believing uses semiological and psychological concepts to help readers gain an understanding of the way we find meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, fun style; numerous illustrations are offered to show how the principles discussed have been applied.

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Contents

Preface
1
SEEING IS BELIEVING
15
HOW WE SEE
31
Copyright

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About the author (1998)

Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.

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