Seeing is Believing: An Introduction to Visual Communication
Seeing Is Believing uses semiological and psychological concepts to help readers gain an understanding of the way we ﬁnd meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, fun style; numerous illustrations are offered to show how the principles discussed have been applied.
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advertisement aesthetic animated films art form artists basic Berger Bold camera cartoons characters chiaroscuro close-up color comic strip commercial computer animation computer-aided design concepts Condensed conventions create culture deal desktop publishing dialogue dots drawing dreams effect elements emotional example explain face facial expression Figure focus frames function genres graphics haptical Howard Rheingold humor icons impact important interpret involves John Berger kinds of shots Koyaanisqatsi letters light look magazines manipulate means ment metaphor metonymy mind music videos newspapers object painting permission person perspective photographs picture play postmodern psychological relationship role scene screen semiotics sense serif shape shows signified signs software programs sound space style suggests symbols talking heads television term things tion typefaces typography various viewers visual communication visual field visual images visual perception visual phenomena watch words