Seize the Future for Your Business: Using Imagination to Power Growth

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International Thomson Business Press, 1998 - Business & Economics - 190 pages
Seize the Future for Your Business provides a process for capturing something of the future today. It describes the teamwork involved, the thinking required, both analytical and creative, and a method for maximizing the chances for success in implementation. It describes a proven and logical process to develop plausible futures and is full of examples, models and checklists to support the process. It is based on practical experience, and is applicable to every type of business and service organization.

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About the author (1998)

Beth Rogers is regarded as a leading thinker on the topic of sales management, and is also sought out for her ability to provoke the thinking of others. She manages the primary postgraduate program for sales managers in Europe. Beth is also Research Director of the Institute of Sales and Marketing Management, and a Fellow of the Royal Society. She was elected Chair of the UK Government's National Sales Board in 2005, and was instrumental in the launch of National Occupation Standards for Sales in the UK.

Her practical experience in both sales and marketing in the information technology sector has been supplemented by consultancy in a variety of organizations, together with research and teaching. She has worked with major corporations in Europe, the US, SE Asia and Australia, and with small businesses in the South and South-east of England, both in manufacturing and services.

Beth is a popular author and speaker on sales management. Her previous books include co-authorship with Professor Malcolm McDonald of "Key account management - learning from supplier and customer perspectives." She has written many articles on sales and marketing related topics over the past eighteen years, and is a regular contributor to "Winning Edge." She has also provided comment for the Daily Telegraph and Sunday Times.

Beth works with employers, her alumni, professional institutions and fellow experts to raise the profile of the sales profession.

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