Selected Readings in Business

Front Cover
University of Michigan Press, 2003 - Business & Economics - 260 pages
The revised edition of Selected Readings in Business addresses the new developments in the business world since 1991--e-commerce, information technology, women's status as professionals, application of science to business, and the increasing globalization of our world. Each unit has Internet activities to accompany it. Still the perfect text for international students embarking on an MBA program or a business career.

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Contents

Globalization
24
Language
45
Brand Names
59
Copyright

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