Sell or Sink: Strategies, Tactics and Tools Every Business Leader Must Know to Stay Afloat!

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AuthorHouse, Mar 11, 2011 - Reference - 124 pages
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Sell or Sink delivers the sales coaching and professional advice you need to keep your business afloat. Business leaders and sales executives need sales sense – the ability to understand and apply consistent, reliable sales growth strategies to attain solid results. Sell or Sink explains a key strategy, and then provides structured questions and actions to help you apply the strategy to your own organization. Each strategy is short and direct so you can move through them quickly while extracting value, developing insight about your organization and providing meaningful information that you can implement right away. At the end of each chapter, diagnostics questions help you apply the foregoing strategies to your own organization. The diagnostics reveal what you need to put your organization’s sales team and their results on a sustainable, healthy, upward trajectory. The purpose here is to help you to think constructively about your sales organization, what it is presently and what it can become in the future. Michael Krause wrote Sell or Sink to give you the basics of selling, then show you how to put the lessons to work to achieve your organization’s sales goals. Without a basic understanding of selling strategies, you won’t sell productively and, ultimately, you and your organization will sink. With a committed focus on these important areas of business basics and adherence to Krause’s plan, any company can turn the tide of weak sales and loss of market share in their core line of business.
 

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Contents

Anchors Aweigh
11
Belowdecks
21
Beat to Quarters
27
Back and Fill
47
Full to the Gunwales
55
The Ships Company
61
Know the Ropes
71
Smooth Sailing
79
Taking Command
87
Sail Away
93
About Sales Sense Solutions
99
Index
105
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About the author (2011)

Michael D. Krause is the founder and owner of the sales consultant firm Sales Sense Solutions, Inc., which brings Fortune 500 sales strategies from organizations such as First Data and Lexis-Nexis to midsized and smaller companies.

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