Sell or Sink: Strategies, Tactics and Tools Every Business Leader Must Know to Stay Afloat!

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AuthorHouse, Mar 11, 2011 - Education - 124 pages
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Sell or Sink delivers the sales coaching and professional advice you need to keep your business afloat. Business leaders and sales executives need sales sense the ability to understand and apply consistent, reliable sales growth strategies to attain solid results. Sell or Sink explains a key strategy, and then provides structured questions and actions to help you apply the strategy to your own organization. Each strategy is short and direct so you can move through them quickly while extracting value, developing insight about your organization and providing meaningful information that you can implement right away. At the end of each chapter, diagnostics questions help you apply the foregoing strategies to your own organization. The diagnostics reveal what you need to put your organizations sales team and their results on a sustainable, healthy, upward trajectory. The purpose here is to help you to think constructively about your sales organization, what it is presently and what it can become in the future. Michael Krause wrote Sell or Sink to give you the basics of selling, then show you how to put the lessons to work to achieve your organizations sales goals. Without a basic understanding of selling strategies, you wont sell productively and, ultimately, you and your organization will sink. With a committed focus on these important areas of business basics and adherence to Krauses plan, any company can turn the tide of weak sales and loss of market share in their core line of business.

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About the author (2011)

Having sold over $100 million in products and services Mike Krause knows a few things about the challenges sales leaders and professionals face. He has spent over twenty years in sales, consistently achieving high levels of success in sales, management, and training and is a veteran of driving and achieving results across an array of business models and sizes. From building a landscape company from inception to 130 accounts and 6 employees in a two year period to being recognized as a top producer in each of the Fortune 500 companies he worked for - Mike consistently sought and delivered top results. After spending over twelve years in Corporate America he realized his true passion was helping business leaders and professionals achieve their sales goals. Today, Mike Krause is the owner and founder of Sales Solutions where he delivers measurable results by providing and implementing Fortune 500 strategies, tactics, and tools. As a result of Mike's work his clients have enjoyed, on average: · 41 percent increase in appointment setting, · 22 percent increase in revenue, · 35 percent increase in closing percentage, and · 100 percent increase in sales process implementation. Mike shares his expertise with more than his clients. He is an adjunct professor at the State University of New York at Brockport where he teaches the next generation of sales leaders about ethics and business of successful selling. In addition to his passion for sales Mike is an accomplished licensed mariner captain, author, speaker, radio show host, a self-described dreamer and doer, and the proud owner of a black lab named Oreo.

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